January 20, 2025

Fashion

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Xinhua Silk Road: Shenzhen fashion week blends digital technologies with new trends in fashion industry

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BEIJING, Could 6, 2022 /PRNewswire/ — The A/W 2022 Shenzhen Fashion Week, which concluded in Shenzhen, south China’sGuangdong Province on April 30, get rid of mild on how the stunning fashion sector blends with stylish features in outfits style and production by way of reducing-edge electronic systems.

Photo shows the runway show of the A/W 2022 Shenzhen Fashion Week. (Shenzhen Garment Industry Association)

The fashion 7 days introduced the at this time fashionable idea of metaverse for the first time and applied artificial intelligence, digital fact engineering and 3D digital modeling to produce digital garments, forming an on line as well as offline clothing exhibition showcase.

Throughout the fashion 7 days, a electronic knowledge space, a virtual fashion idol group and a electronic buying system had been also released, generating the new time garments and digital outfits display screen collectively whilst genuine designs and digital idols interact with every other.

In the meantime, professional customers at property and overseas who watched the demonstrate by means of the online are living-streaming have been able to buy the goods on the net right away.

With the craze of the digitalization, Shenzhen’s fashion field is developing in the direction of significant-stop technology, creative variety, model internationalization and fashionable solutions, claimed Pan Ming, president of Shenzhen Garment Sector Association. 

It is realized that there are 4,100 substantial-tech enterprises settled in Shenzhen’s Nanshan District, the main location of the fashion 7 days, empowering digitalization of the fashion field. In the meantime, Lixiu clothing lifestyle block within the district has captivated 600 apparel makes, becoming a collecting position for first fashion designers from all above the entire world.

In 2021, the small business profits of fashion marketplace cluster in Nanshan District arrived at 21.169 billion yuan, up 7.15 p.c year on 12 months.

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