July 13, 2024


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WowWee Launches Next Gen Fashion Doll Franchise Born From the Metaverse | News

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WowWee associates with Gamefam to innovate the doll and gaming groups, bringing actual physical dolls to existence on the net with My Avastars

MONTREAL, June 21, 2022 /PRNewswire/ — WowWee® has entered the fashion doll group with its floor-breaking new toy line: My Avastars. Motivated by kids’ use of avatars to check out, develop and convey by themselves in the metaverse, WowWee partnered with Gamefam, a top publisher on Roblox, in the generation of My Avastars for a doll that permits seamless interactive play in the bodily and digital worlds.

“50 percent of Roblox consumers detect as women, still when you seem at how the toy market intersects with gaming, its item choices are focused generally on action figures and blasters. Catering to other classes and consumers is a massive white space and a thing we are pretty passionate about,” states Sydney Wiseman, VP of Brand name Improvement & Resourceful Technique at WowWee. “As a gamer myself, I love customizing my avatar right before each and every session. This electronic customization play pattern is so in line with classic doll roleplay still I was not viewing this form of integrative play being presented in the doll room. With My Avastars, young ones now have the prospect to flip their digital avatar into a serious existence fashion star with a assortment of appears and add-ons for unlimited customization, creative imagination and self-expression, both on the net and in true existence.”

My Avastars will start with a few dolls: KawaiiPie^^, A_VibeThng and Dreamer_3.. Every doll comes dressed in their signature fashion-ahead outfit alongside with a thriller bonus outfit and reusable sticker sheets for extra than 100 doable seems to be in every single box.

“One particular of the items which is unique about My Avastars is the aesthetic of the doll itself,” says Andrew Yanofsky, VP of Marketing and Functions at WowWee. “Traditionally, fashion dolls are molded to ‘perfection.’ In comparison, the blockish shape of My Avastars, the flat surfaces, the peel and repeat sticker enjoy, are all made to provoke kids’ creativeness by making it possible for them to change and rearrange their dolls as they do their avatars.”

Every My Avastars doll will come with its very own individual code to be redeemed on the Roblox system within just the new video game entitled My Avastars: RP. The roleplaying match, launching this July, allows youngsters to deliver their dolls to life on the net, unlocking new fashions, hairstyles, and even facial functions.

My Avastars is the very first group-centric fashion doll property. WowWee and Gamefam are launching a Discord server to help a two-way discussion amongst admirers and the manufacturer. Supporters will have an integral voice in the evolution of My Avastars, the two in the enlargement of the sport participate in and the bodily toy line.

“As the Roblox universe carries on to expand, we’re concentrated on generating the subsequent technology of hit franchises born from the metaverse,” claims Joe Ferencz, founder and CEO of Gamefam. “My Avastars marks the initially time a toy and Roblox game have been produced concurrently, achieving gamers with an partaking knowledge the two in the real entire world and in the metaverse.”

My Avastars are offered for pre-buy as of these days, with a confined amount staying transported this summer season ahead of formally hitting cabinets at important stores which include Walmart, Amazon, Focus on and Macy’s in Oct 2022 (MSRP: $24.99 Ages 6+).

Pre-order KawaiiPie^^A_VibeThng, and Dreamer_3. now at Walmart.

For far more information and facts, make sure you visit https://myavastars.com


WowWee® is a global innovator and industry leader in building, advertising and marketing, and distributing hi-tech buyer robotic, toy, and leisure products and solutions. Considering the fact that its start in 1988, WowWee has revolutionized the way consumers interact with robotics – fusing technological know-how and creativity to deliver award-profitable toys and devices these types of as Robosapien® and MiP®, The Toy Association’s Ground breaking Toy of the 12 months (TOTY) in 2015. WowWee’s Fingerlings® – the very first-ever line of animatronic collectible toys – immediately skyrocketed in attractiveness, topping retail ideal-marketing lists all around the world, and received the 2018 Collectible Toy of the 12 months and all round Toy of the Year awards. The firm received Plush Toy of the Yr in 2020 for its certified, official Pinkfong Little one Shark™ Track Puppets with Tempo Control, and Licensing International’s Excellence Award for Most effective Toy of the Yr ages -8. With places of work in Montreal, San Diego, and Hong Kong, WowWee proceeds to innovate throughout the toy and leisure types. Make sure you take a look at https://www.wowwee.com.


Gamefam is the primary experienced publisher and developer of video games on metaverse platforms like Roblox, Minecraft and additional with experiences that ordinary 27MM+ gameplay sessions for every working day. Our mission is to generate dynamic activities for an remarkable local community whilst we develop the following generation of tremendous strike gaming and entertainment franchises from in the metaverse. Gamefam operates the premier community of games on Roblox with over 750 million regular visits comprising 83 million several hours of engagement across 30+ reside game titles in the company’s portfolio. Gamefam’s top rated franchises include things like Sonic Speed Simulator, All Star Tower Protection, Twilight Daycare, Tower of Misery, Auto Dealership Tycoon, Funky Friday, Very hot Wheels Open Globe and Starving Artists. The Gamefam crew combines the business enterprise and creation expertise of longtime brand name authorities and match business gurus with the metaverse’s best creators. For extra details, remember to take a look at https://gamefam.com.

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