VF Corp names Kevin Bailey global brand president of Vans

Dive Quick:

• VF Corporation on Thursday declared the appointment of Kevin Bailey to the placement of global manufacturer president of Vans, according to a firm push release. Bailey will report to VF CEO Steve Rendle and will provide on the company’s govt management team. 
• Bailey has worked with VF for 17 many years, most not too long ago as the corporation’s president of the Asia-Pacific Location and rising brand names, in which he oversaw Altra, JanSport and Smartwool. 
• Bailey was previously the president of Vans from 2009 via 2016. Earnings extra than doubled to $2.2 billion through his time in that place. 

Dive Insight:

With the appointment of Bailey to international brand name president, Vans is drawing on an executive that has a huge awareness of the skate business. He was serving as vice president of retail for the brand name when it was acquired by VF in 2004, and has labored in a series of roles with escalating responsibility throughout his time at the conglomerate.

“I have read Kevin call himself the world’s oldest teenager,” Paul Van Doren wrote about Bailey in his 2021 e-book “Authentic: A Memoir by the Founder of Vans.”

“He was a wonderful president, partly for the reason that he had been immersed in Vans’ culture for a long time. He informed me he needed it to continue to experience like a household-operate operation, which I appreciated,” Van Doren wrote about Bailey’s 2009 convert as president of the brand name. 

Bailey is changing Doug Palladini, who was in the purpose because 2016. 

“Kevin brings a deep degree of awareness and comprehending of the Vans model, its client, and the international small business to this position,” Rendle said in a assertion. “He will function intently with the Vans leadership team and our enterprise functions as we concentrate on re-energizing the brand’s international expansion.”

VF Corp may perhaps be pulling on a person with a background with the manufacturer in buy to bolster its performance. In its hottest earnings, Vans grew 8%, which was characterized by Rendle as “modest” in contrast to its pre-pandemic profits progress. 

“Vans did not fulfill expectations in Q3, with blended holiday getaway functionality,” Rendle explained on an earnings phone with analysts. “Although we are encouraged by the sequential advancement of the company fundamentals, we accept that the Vans model proceeds to accomplish below the expectations established in Might 21.” 

VF Corporation also just lately announced the appointment of a world model president for 1 of its other manufacturers, The North Facial area. Nicole Otto joined the company in January from Nike, the place she spent 16 several years, and most not long ago served as vice president of Nike Immediate North The us.