Valley Beauty Supply celebrating 100 years


Valley Natural beauty Provide opened its doorways in 1922 and is now main towards its fifth era, celebrating 100 decades in company. They specialize in promoting wholesale to barber shops and splendor stores all through South Texas.

And the important to their achievements?

“We pride ourselves in offering our customers great service,” stated Joe Edward Lopez, salesman for Valley Attractiveness Provide.

Valley Magnificence Provide has been owned by family members all these yrs.

“It is really exciting to know that my excellent-grandpa started off this,” claimed co-Terri Lee, operator of Valley Beauty Offer. “He mainly came from nothing at all, and for this to be five generations in business enterprise is amazing.”

“My sister Terri and I are fourth-era, we have the fifth-generation listed here,” claimed James Lopez, co-proprietor of Valley Beauty Source.  “We’ve uncovered from the preceding generations, as we’re teaching the fifth-generations, and they are finding up really nicely and we just carry on to shift on.”

About the a long time, they’ve noticed their truthful share of challenges, such as the pandemic.

“It changed the way we do points, wherever we had to present curbside company,” stated Lee. “Beauty retailers are not necessary, so we had to provide to people’s residences, some people today have been performing from their household.”

“We arrived down on a great deal of selling prices to support the salons cope and get back on their feet,” explained James Lopez.

They are now focusing on changes – all to make the company greater.

“Improve is incredibly tricky,” Lee stated. “When you go from an more mature era and the more recent generation are trying to inform you how issues need to be finished, or instruct you how factors are going now, it is kind of tough simply because issues have been completed the exact same way for so lots of several years. Even so, know-how is shifting and we need to alter along with it, so we are now learning from our fifth technology.”

And that discovering will carry on — for generations to occur.

Valley Attractiveness Supply: Designed in the 956.


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