The Yu Prize: wins hottest emerging fashion talent in China


AlienAnt, which was launched in 2019 by Yuchen Han, gained the Increasing Voices Award in partnership with Ugg. The prize, which is focused at designers at before levels in their careers, includes RMB 100,000 (£12,000) and a collaboration with UGG. This calendar year, Yu resolved to extend the Imaginative Effects Award to five semi-finalists relatively than just a person in an energy to broaden accessibility and assist for rising designers. Winners include things like Louis Shengtao Chen, Non-public Policy, Ruohan, Victor Wong and Yirantian – all getting RMB 50,000 (£6,000). 

Along with Yu, the jury bundled OTB chairman and founder Renzo Rosso designer Diane von Furstenberg Vogue chief critic and BFC ambassador for emerging talent Sarah Mower vice secretary typical of Shanghai Fashion Week Madame Lu designer Jason Wu Farfetch president of APAC Judy Liu designer Iris Van Herpen Harrods managing director Michael Ward and EVP of the FHCM Pascal Morand, among other individuals.

Yu Prize jury customers.

Photo: The Yu Prize

“This year’s winners are all extremely different, and potentially it is this that sets them apart and is symbolic of what is going on in China,” says jury member Tasha Liu, who is identified to be a champion of emerging designers and established boutique and independent showcasing system Labelhood. “Designers are stepping into their individuality and creativeness with daring self-confidence. They are not being swayed by the marketplace calls for and trends. The advantage of Chinese brand names is that they can gain from the myriad and intersection of gross sales channels available to them, from boutiques and office outlets to Tmall/Taobao, Xiaohongshu and Wechat as perfectly as direct-to-customer. This delivers larger and dynamic alternatives to interact with new and various buyers.”


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