Nisa supports government campaign to help shoppers buy healthy food

Nisa suppliers will get window posters, shelf-tags and wobblers to use in their shops to assistance the Far better Wellness foodstuff scanner marketing campaign run by the Division of Health.

Messaging will also element on Nisa radio and even more aid will arrive by way of Nisa’s digital channels to encourage and interact shoppers in the marketing campaign.

Superior Well being has up-to-date the NHS food items scanner application to make it easier for moms and dads to uncover healthier food stuff and consume for their kids by building “a handful of uncomplicated swaps”.

The application permits purchasers to scan solutions and locate healthier alternatives with a assortment of Co-op very own-brand name goods qualifying as great selection items within just the application. This is in addition to fruit and greens, which are automatically involved as wholesome decisions.

Regan Howard, model supervisor at Nisa, explained: “This is an enjoyable possibility for Nisa to be included with a national marketing campaign, serving to to teach customers into creating superior alternatives and enabling Nisa companions to show that they are responsible suppliers who treatment about their buyers.

“It is also a well timed opportunity to assistance those associates who will want to make changes thanks to new HFSS [high in fat, salt and sugar] laws coming afterwards this 12 months.”