Ingka & H&M open first Atelier100 retail space

Household &AMP Do it yourself

2 June, 2022 | by The Retail Bulletin

Swedish retail giants Ingka Group and H&M have teamed up to open up the 1st Atelier100 house with the intention of showcasing London-centered creatives and designers.

Positioned at Livat Hammersmith, the new store will consider a extra sustainable and ‘hyper-local’ solution to retail.

After launching in April, the Atelier100 initiative issued an open up get in touch with to creatives, makers and suppliers residing within 100km of central London, and requested them to share their modern solution concepts.

The to start with twenty have now been decided on and are in the approach of bringing their goods to existence through Atelier100 funding and its mentorship programme. The area will commence promoting the new solutions in October, but in the meantime, will present a array of products created and created by London-centered creatives.

The retail outlet options an impressive style and design that demonstrates the project’s hyper-neighborhood philosophy.

Talking at the start of the keep, Marcus Engman, main artistic officer at Ingka Team, the premier IKEA franchisee, reported: “It is a very pleased instant to see the initial Atelier100 open up its doorways. Each individual portion of the room has a tale, from the locally-sourced solutions on the shelves to the recycled product utilized to make the area itself. It will be ever-evolving and I am thrilled to see how the creatives on the programme make Atelier100 their very own appear autumn.”

The shop helps make use of recycled components from Topshop’s former flagship Oxford Street space, which was ordered by IKEA in Oct 2021.

Camilla Henriksson, international brand supervisor at H&M, extra: “This is just the beginning of the journey for Atelier100, we seem forward to observing the affect this pilot has on the London structure community.”

Built with multi-performance in thoughts, the area will also host workshops, talks and gatherings.