Getting your jewelry seen online — Sharon Z Jewelry


This summertime, I celebrate 9 many years of obtaining a site of my pretty possess, for my jewellery. I had been promoting on Etsy, and also via exhibits, but in 2013 I finally had a serious reside internet site – in which you could store and every thing.

I was so obsessed with receiving every thing proper and fantastic. Pondering that obtaining the web page would convey fame and fortune (and largely fortune).

It felt so community to set myself out there, so seen. So uncovered. So numerous eyes on me. It was me, but on the Net. So many men and women were being looking at me!

…or not

I’m not sure irrespective of whether it was a relief or an utter humiliation to find out that no a person discovered when I launched. Mainly because I HADN’T Told THEM TO Detect.

No one was watching my perform as carefully as I was. I utilised to believe that if I place up a web-site that I would be so ashamed if there was a typo or a lacking photograph or one thing “wrong” with it.

Certain, sometimes a good friend would place out what I had missed. And certain, once in a while I’d have anyone inquiring for far more pictures. But by and significant no one was trying to keep an eye on it like I was.

And also, if there was one thing incorrect or lacking? No one was telling me for the reason that I hadn’t provided them a way to make contact with me. *sigh* whoops.

Errors are for understanding

Why do I convey this up? Simply because just one of my psychological barriers to launching a web site was a dread of failure.

I assumed general public embarrassment in progress.

Social media has led us into, um, intriguing territory. It has amplified our want for perfection and has experienced us to think that what we do and what we make should be Instagram-ready, instantly well-liked and generate sales overnight.

But what if what’s common is an concept that you’ve been sitting on simply because you couldn’t see a way to make it glimpse fantastic for the ‘grams?

What if an idea or a style and design of yours wants time to breathe and requirements time to come across its proper viewers?

What if creating a thing fantastic, correctly on brand and properly precise isn’t what the folks want?

When I understood that no a person was seeing my internet site, I felt a variety of freedom to experiment. A sense that I could test and fail without having it wrecking me and my self-esteem.

Of course, this is a really long way of saying “dance like nobody’s watching” (just above here embracing my middle-agedness) But hear me out – what if you produced jewelry and created your website like no one particular was looking at?

What dangers would you consider? What function would you make?

The liberty to experiment, to make blunders, to test out layouts and tips gave me license to be me. To be the most Me that I could be on the web and to do so devoid of anxiety of judgement. It was a strange variety of general public invisibility, like owning a superpower.

To get a perception of how minimal persons are observing, look at out my make contact with web page. Did you notice the intentional typo? It’s my have personal Easter Egg and I appreciate it, but rarely any one notices. It thrills me no conclude when they do.

But would you have found if I hadn’t directed you to it? Experienced you observed it in advance of?

There is a further name for this

This idea of directing individuals to discover, this thought that persons will never recognize except you explain to them to – it is referred to as marketing and advertising. And as small craft-dependent artists, we go out of our way to shun advertising and marketing, when it is what we want the most.

The truth of the matter is that until you start off marketing your website and marketing and advertising your jewellery, not as a lot of eyes are on your function as you may possibly assume. It can take fairly a bit of perform to set oneself out there. It takes really a little bit of get the job done to get folks to know about your brand name.

So if you have a concern of being observed or if you have a anxiety of public mistakes just rest confident barely anybody is noticing unless of course you tell them to. Truly feel totally free to make your faults, to examination and consider right up until you come across what you like.

And then help the men and women to recognize you.

I believe in you and in your eyesight.

Are you all set to get your internet site found? Indication up for my marketing and advertising workshop all about how to get your site found (with and with out social media!) – site-seen-a-workshop-for-jewellery-designers


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