Fast fashion retailer H&M accused of plagiarizing work of queer Asian American knitwear designer

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Swedish quick-fashion large H&M has arrive beneath hearth for allegedly copying a queer Asian American designer’s signature textured knitwear.

The controversy reportedly erupted past week and was introduced to the awareness of the designer, Chet Lo, who then took to Instagram to answer without naming the brand name.

The alleged plagiarism facilities on a pink knitwear gown included in H&M’s Cherish Squander assortment, which makes use of recycled clothes and other small-influence supplies.

The costume in problem supposedly mimics the London-based designer’s popular spiky style and design, which was showcased in Doja Cat and SZA’s “Kiss Me More” new music online video.

Lo, who introduced his brand amid the COVID-19 pandemic following graduating from Central Saint Martins, also counts Kylie Jenner, Dua Lipa and Willow Smith as some of his admirers.

“As a little manufacturer and queer POC impartial designer, I have worked incredibly hard to deliver a thing that was based mostly off my heritage, and facilitated something I felt I experienced to say in the sector,” the 25-12 months-old designer wrote in response to the controversy. “I have constantly based mostly my layouts all around my have individual activities and I come to feel that it can be seen in my do the job.

“These rapid fashion businesses regularly replicate is effective of lesser and far more creative designers, but at the finish of the day, authenticity, originality, and creativeness can hardly ever be reproduced,” he continued.

British American designer Harris Reed was reportedly between the first to accuse H&M of plagiarizing Lo’s function, calling the brand’s actions “truly disgusting” in a now-expired Instagram Tale. Fashion watchdog Food plan Prada adopted by way of with a prolonged Instagram put up, noting that Lo’s “unique world view [sic]” is some thing “a soulless mega retailer like H&M just can’t hope to encompass.”

In his assertion, Lo also stated that each individual piece ordered as a result of his website “is hand-knitted with love and treatment and not mass-manufactured just to make profits.”

Above the decades, H&M has been accused of plagiarizing the types of numerous manufacturers, from Sadboys Gear to Thrasher. As of this creating, the firm has still to respond to the allegations.

Feature Graphic through Chet Lo (remaining), H&M (right)

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