EP360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer


Back in 2012, my co-founder Robin Kramer and I ended up revolutionizing the jewellery industry by bringing coaching and consulting to the masses. 

The jewellery market was restricted-lipped back again then, and we had been ruffling the feathers of the aged guard. 

It was nerve-wracking, but we did it anyway and released our flagship software – Laying the Basis. 10 decades afterwards, we have served more than 8,000+ brand names develop profitable businesses that aligned with their objectives by our in depth classes and packages. 

And as we’re celebrating our 10th anniversary, Robin and I recorded this more distinctive episode to give you an perception into the long term of the jewelry business, so you can keep in advance of the curve.

If there’s anything at all that the final couple of yrs has taught us, it”s that you should be prepared.

Download the demonstrate notes right here

Robin is a learn in wholesale and customer-vendor interactions and 1 of the best in the marketplace.

In this episode, we reviewed stats, tendencies, and insights about wherever the jewelry sector is heading. And here’s a brief overview of what we reviewed.

What to Anticipate

You can find a worldwide shift taking place right now, and we talked about tactics on what you can do so your small business will thrive irrespective of the economic climate. 

We talked about the real encounters of our community of designers and makers and what they did to adapt to the switching periods. This will be extremely useful, especially to jewelry entrepreneurs who are battling with their business suitable now.

In reality, Robin talked about points you need to be ready with so that your brand name is effectively-rounded and ready for what ever uncertainties are on the horizon.

Jewelry Designs and Trends

Robin also shared her observations on what the target is proper now in conditions of jewellery styles, trends, and materials. 

You’ll study in which jewellery plays a large purpose correct now, and the popular jewellery types. Recognizing this could necessarily mean a thriving jewelry business for you for several years to occur. 

Why Jewelry Matters Proper Now

Although many companies dropped profits due to the fact of the pandemic, several entrepreneurs who dialed in with their direct-to-purchaser on the web firms crushed it! 

How did they do it, and why is handmade jewellery positioned to entice high-shelling out shoppers even in these uncertain moments? Come across out as Robin, and I talked about authentic-everyday living ordeals of what we are observing all around us.

I also reviewed buyer traits and what large-shelling out consumers are anxious about. And why this building development is excellent information for jewellery designers and makers. 

Tips on Obtaining Buyers for Life 

I also shared the latest knowledge that people are turning out to be fewer brand name loyal. So if you want to deliver a wonderful experience to your shoppers, hear to Robin’s tips and illustrations on how to coach your consumers to grow to be customers for everyday living. 

We also shared recommendations about electronic mail advertising, which functions even if you just have a modest listing.

Robin also taught methods how to raise prospects and referrals. And how to curate your shopper listing so it will be straightforward for you to observe and regulate them.

So if you want to experience the trend and choose edge of the potential of the jewellery business, pay attention to the entire podcast episode 360… and celebrate our 10th yr anniversary with us. 


xo, Tracy

Assets outlined in this episode:

Abide by Robin Kramer on Instagram!

Purple Boot Consulting with Robin Kramer 

Use for Coach Your Buyers Income Accelerator

Laying the Basis Program 

Shopify Absolutely free Trial

Much more Methods for Jewellery Designers

EP353: How to Use Client Getting Traits in Your Advertising in 2022



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