July 14, 2024


Qualified fashion technicians

Dia & Co Acquired 11 Honoré and This Is Curious…

5 min read


Dia & Co is receiving into luxurious? You have to confess, with this pandemic, City Stylish acquiring CoEdition, and Torrid heading public, there has been a whole lot of fascinating items happening in the furthermore sizing fashion room. The newest news? Is that Dia & Co obtained 11 Honoré, the luxury additionally size retailer- which is guaranteed to shake up the luxe additionally sizing house.

Our minds right away go to an option in positively impacting the entry to additionally size fashion, which is at the main of Dia & Co.’s ethos. This is curious…

“In my two a long time as a furthermore dimension shopper, the assure of remaining capable to joyfully store the brands I like for every thing from $25 t-shirts to $2,500 attire, built to fit my overall body, seamlessly in a single put, has been the final aspiration,” claimed Dia & Co. CEO Nadia Boujarwah. “Joining forces with 11 Honoré has created that desire a fact on our system and will fundamentally remodel the browsing encounter for our shoppers.”

We are hopeful and curious, now that Dia & Co Obtained 11 Honoré. This acquisition could carry out the ideal of for just about every manufacturer. Could we see a lot more designer collections, simply because of Dia & Co.’s provide chain? Will there be a lot more obtain to styling services and seasonal particular boxes or will we get a rental alternative ala Rent the Runway? Could we see much more significant-finish designers heading further than a 22? Into a 4X at bare minimum?

We have all the concerns and are extremely hyped about the choices!

“Patrick and I have fulfilled a large amount of occasions in the last couple of a long time and I think what became incredibly obvious was that the supplying that we can make collectively — genuinely featuring our shoppers anything from Madewell to Carolina Herrera in one particular place — is in a quite fundamental way (and I say this talking as equally a moreover-measurement purchaser and the CEO of a in addition-dimensions business enterprise) the final desire purchasing encounter appear accurate,” Nadia Boujarwah, cofounder and main executive officer of Dia & Co., advised WWD in an special interview. “In coming jointly we can convey experiences to existence for consumers that the class hasn’t been capable to produce, up right up until this position.”

You see the place we are going right here?

And Nadia was not by yourself in this sentiment. Patrick Herning added in this interview: “Where we complement each individual other is bringing a brand name position of watch that will be newer to the [Dia] system, this marriage of size, scale and manufacturer. What this is now building is the location automobile for distribution. That is the place we enter, as this entirely built-in husband or wife, where by we can converse to brands throughout all selling price factors now and have that car or truck to get product or service in entrance of the proper viewers is a match made in heaven.”

At a time in which the as well as size group has misplaced entry to additional in retailer alternatives: with Catherines and Avenue shuttering doors and relocating on-line, Lane Bryant lowering their merchants, Eloquii closing all their actual physical merchants, realizing exactly where to buy your furthermore size clothing poses its distinctive troubles.

But this is where by the digital community and on the internet additionally dimension means occur in.

On how the pandemic has established this opportunity, Nadia tells WWD: “The favourable information coming out of the pandemic is that the dialogue about illustration and inclusivity has never ever been clearer and that is wonderful… I think the flip aspect of the equation even though is that the fact of what took place to plus-size solutions for the duration of the pandemic, is that they had been essentially meaningfully decreased.”

It will make sense to obtain a more powerful foundation and featuring to the community, than to entirely shed out on a retailer or manufacturer, suitable?

This may be a small complicated or concerning to go by way of so substantially modify with this climate, but on the other aspect, we could see more powerful choices, company, and fashion- appropriate? Now that Dia & Co Acquired 11 Honoré, there are additional solutions, yes?! Selections? Options?


With this information, we study how they are approaching this deal, with system at the prime of intellect. There are so a lot of goodies that this acquisition could generate us. Our intellect straight away starts to think about the several designers who could leverage the source channel and advertising access that Dia & Co. have.

This is also inclusive of sizing and fit, a thing Nadia notes in her job interview with WWD:

“One of the things that we’ve definitely focused on — and this acquisition is genuinely a testament to that approach — is the strategy that we will need to be equipped to have a way for makes to realize success in the moreover Fashion and Industry news, without having them possessing to do anything — from healthy, tech and layout, all the way to distribution and marketing and advertising. That playbook has played out a number of times and the truth of the matter is that it is a quite tall get for most manufacturers to be able to get ideal.

Rather of acquiring brand names go down the route of seeking to go from zero to 100 on their personal, [the brands can] perform with a lover like Dia and 11 Honoré that are definitely capable to focus in that benefit proposition for the shopper and [then the] makes can emphasis on producing the complete finest product or service and the most wonderful assortment attainable. And we can truly assistance with the marketing and distribution of that solution.”

dima ayad at 11 Honore

Dia & Co Acquired 11 Honoré
Dima Ayad at 11 Honore

Certainly, Nadia.

Do you know what this also opens area for? Melissa Mercedes. Jibri. Christian Omeshun. Courtney Noelle. Barkwood Clothing. Hilary MacMillan. Baacal. And Sooooooo Quite a few Additional.

News that Dia & Co Acquired 11 Honoré results in a house for much more indie modern day plus dimension designers who fit the 11 Honoré aesthetic. Potentially this deal opens up channels to actively provide help to the plus dimension indie designers who convey innovation, model, and what is missing in the plus dimensions place.  

Can you see it? Can you?

Very well, make positive to keep subscribed, due to the fact we will certainly be sharing new and updates as they arrive down the pipeline!

In the meantime,  11 Honoré will carry on on at 11honore.com, till thoroughly integrated at www.dia.com in the in close proximity to potential.

What do you feel of this news that Dia & Co Obtained 11 Honoré?

Does this make you curious?

Does this excite?

How are you emotion about all these modifications in the as well as size fashion room? Let us know in the remarks beneath!


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