Designer fashion comes to Amazon via new Luxury Stores concept

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Your Amazon shopping basket is about to get a good deal additional high-class. The buying retail large has just branched out into superior-conclude fashion with the start of the new Luxurious Retailers idea in Europe.

The undertaking, which sits underneath the Amazon Fashion umbrella, initially introduced in the US in September 2020 (in collaboration with Oscar de la Renta) – but, as of these days, is now accessible to prospects in the British isles, France, Italy, Germany and Spain. European prospects will now be capable to store prepared-to-have on collections from a range of proven and rising luxurious models, which include Christopher Kane, Dundas, Elie Saab and Altuzarra, with a lot more labels coming before long.

Christopher Kane

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The pieces you store will arrive right from the collaborating models and designers – who will also have independent management in excess of their inventory, range and pricing – but will be blended with the quickly and totally free shipping and delivery that clients have appear to hope from Amazon. Even though the challenge boosts Amazon’s popularity in the luxury house, and delivers a wider assortment of fashion alternatives to its current clients, it also aims to broaden the audience of every single collaborating designer – letting them to accessibility a prosperity of new customers.


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The strategy has introduced in Europe with a campaign celebrating self-expression and individuality, starring the inimitable Kristen McMenamy, along with Important Lee, Leone Dame and Dara, shot by famed fashion photographer Angelo Pennetta. Luxurious Shops at Amazon has also partnered with a sequence of influencers and tastemakers to form a worldwide network of type ambassadors – such as Tommy Dorfman, Camille Rowe and Imaan Hammam – who will be showcasing their designer wares across social media.

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