Beauty Pie opens ‘Warehouse of Dreams’ pop-up in Covent Garden – Retail Focus


The membership natural beauty manufacturer is offering shoppers the chance to check out the products in actual life at their new pop-up idea retail outlet. The cosmetics membership brand name will open its doors in Covent Back garden, dubbed ‘London’s elegance quarter’, from 30 June to 11 July.

Established in 2016 by serial entrepreneur Marcia Kilgore, Attractiveness Pie was developed as a one particular-stop destination for luxurious beauty solutions at ‘warehouse rates. The D2C brand name claims it does not demand people for the ‘middleman’ or retailer mark-ups.


Designed in association with artistic agency Backlash, the ‘Warehouse of Dreams’ features customers the prospect to learn how Elegance Pie operates, like an insight into its community of in excess of 50 labs making significant-close merchandise at very affordable charges. Authorities will also be on hand at the Covent Yard pop-up to present natural beauty lovers tips, helping them to locate the ideal goods for their skincare problems straight from the manufacturing line.

Users of Splendor Pie will receive a low cost at the 7 James Street retailer, as per their membership, and non-customers will have the chance to indication-up to obtain up to 75% off retail rates.

Rebecca Pratt, Account Director at Backlash opinions “Beauty Pie’s disruptive membership design and manufacturer expression lends alone completely to making bold retail activities, which suggests that they always push for greater and much better, and is specifically the variety of ambition we want from a client agency partnership. We are exceptionally energized to see the public’s response to the ‘Warehouse of Dreams’ strategy, which brings the Natural beauty Pie model to daily life in a one of a kind and artistic way”



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