A$AP Rocky Talks New Mercedes-Benz Capsule Collection
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Again in 2017, A$AP Rocky starred in a Mercedes-Benz campaign exactly where he explained coming up in Harlem, figuring out that tunes was his destiny—a continual beat thumping in his chest. The tagline? “Grow up. Get a position.”
Suffice to say, Rocky’s finished each of people matters due to the fact then, and then some—and he’s bought even extra on deck. This 7 days, he’s saying a new collaboration between Mercedes and his artistic company, AWGE, on a gender-neutral assortment of revamped streetwear and life style parts. This summer months, he’ll be hitting the festival circuit after again. Oh, and he and his girlfriend Rihanna are expecting their very first little one. As Rocky tells me, talking from New York on Tuesday, “Man, I could not be a lot more happier.”
For the capsule collab, Rocky and his staff wished to enjoy on the cultural importance of Mercedes-Benz iconography in hip-hop and in New York fashion. Without a doubt, logomania was born in Harlem in the ’80s by way of Dapper Dan, the legendary designer who spun his signature luxurious-label “knockups” out of his atelier on 125th Road, in switch originating fashion’s monogram obsession as we know it. Not to point out that Rocky, born Rakim Mayers, and his older sister, Erika B. Mayers, have been named soon after the New York DJ/MC duo Eric B. & Rakim, beloved not only for their songs but also for their key hip-hop-golden-age uniforms of logoed-out Dapper Dan duds and icey Mercedes star symbol chains. Rising up, “we would go to 125th Street or downtown, and you would generally obtain bootleg Mercedes-Benz logos and whatnot,” Rocky suggests. “It correlates to my lifestyle in so numerous techniques.”
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