July 17, 2024


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A New E-Commerce Site Is Giving Ukrainian Fashion Brands Unexpected Opportunity at a Critical Time

3 min read


As Russia’s assault on Ukraine continues, quite a few enterprises are battling to remain afloat, with day-to-working day functions hampered and manufacturing and shipping limited across the region.

But for the duration of this extremely difficult time, there have been innumerable tales of perseverance and perseverance.

A lot more from Footwear News

And this month, 30 Ukrainian clothing and footwear designers obtained a large chance to promote their items to a world wide viewers by means of a new e-commerce internet site, Angelforfashion.com.

Former Zappos and Vivienne Westwood executive Jen Sidary launched the undertaking following a whirlwind monthlong growth method.

Sidary, who lived in Ukraine in 2020 and was immediately struck by the passion and creative imagination of the fashion local community there, has been entrenched in the business enterprise ever given that. She potential customers Ukrainian Fashion NYC Challenge, which is supported by the USAID Competitive Financial state Method, and will help makes enter the U.S. industry.

After Russia attacked Ukraine in February, Sidary knew she had to do a lot more. She leaned into her past encounter at Zappos — the place she realized all features of the e-commerce small business — and received to perform.

“Many people have been seeing the courage and power of the Ukrainian men and women as they resist and uphold their solid values,” Sidary mentioned. “We’re here to introduce you to a further amazing force inside of Ukraine: their phenomenal fashion business. They are inspiring, courageous and you will see their values mirrored in their creations.”

Here are 3 shoe brands to shop on Angelforfashion.com

How It Begun

Energized by chance adhering to Ukraine’s revolution, Maria Masliy established the manufacturer in 2015. “I was a photographer and director who loved footwear,” she recalled.


Colourful and female, the selection ranges from flats to heels.

Sustainable Tale

The designer lately launched an eco-capsule created of cactus leather-based.

How It Started out

Established by designer Katya Lysenko in 2016, the designer made a decision to undertaking into footwear style following she could not obtain the great New Year’s Eve Footwear. She set out to develop sneakers that were both fashionable and comfortable.


Significant heels with a bit of drama. Elaborations and abundant products like velvet are incorporated all over.

Healthy Issues

To best the healthy of her shoes, the designer personally measured extra than 300 toes of ladies in Ukraine.

A lifestyle image from My Twenty Five

A lifestyle picture from My Twenty Five

How It Began

Designer Alina Kachorovska grew up in the shoe business beneath the tutelage of her grandmother, who commenced doing work in a footwear atelier in the late 1950s, and her mom, who oversees creation at the manufacturing unit in their hometown of Zhytomyr. She released the model 7 decades back.


Feminine pieces that are not reliant on tendencies, but can be worn year soon after period.

Exclusive Idea

In addition to the expanding e-commerce small business, which now accounts for nearly 50% of total income, Kachorovska has a few outlets in Ukraine, which are mixed with the family’s espresso outlets

Colorful pumps from Kachorovska fall ’22. - Credit: Courtesy of Kachorovska

Colourful pumps from Kachorovska slide ’22. – Credit history: Courtesy of Kachorovska

Courtesy of Kachorovska

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